
Unlock the Doors to the World’s Most Exclusive Estates.
Luxury Certification | Exclusive Placement | Legacy Management
Where service meets legacy — and you become indispensable.
Apply to Join The Estate Society™
Go Beyond.
Be Exceptional!
Transform your career into a legacy with The Estate Society™ by Monarch.
Crafted for discerning professionals in private service, estate management, and luxury hospitality, our certification and placement program empowers you to master the art of managing ultra-high-net-worth lifestyles. Trusted expertise. Elevated access. A society built on legacy.
With over 15 years of luxury real estate and estate management expertise, Monarch’s CEO and Broker, Laura Doughty, unveils the systems and standards that define excellence behind the gates. Step-by-step, you'll learn how to manage not just homes — but heritage.
Step into a world where discretion meets distinction — and become the estate professional your elite clients will entrust with everything.

The Opportunity:
The Hidden $100B Opportunity Few Know Exists:
Demand for certified estate managers has quietly exploded.
Our clients aren’t looking for staff — they’re searching for trusted stewards of their homes, families, and legacies.
✔ 225,000 UHNW families
✔ Fewer than 1,000 qualified estate managers
✔ Massive demand. No clear path — until now.
What You Receive:
The Estate Society™ Certification Includes:
- 3-tier training in modern estate management
- SOPs, luxury service scripts, vendor protocols
- Estate readiness templates, tech tools, and curated checklists
- Placement with Monarch-certified real estate partners
- Invitation-only Society membership with annual events and exclusive job access
🎓 Lifetime certification. Unparalleled access.
Who This Is For:
You're ready if you are:
- A seasoned hospitality professional ready for private service
- An existing household manager seeking elite credentials
- A personal assistant or butler ready to lead an estate
- A concierge pro looking to enter ultra-high-net-worth homes
- A military vet or aviation/yacht crew member transitioning to luxury estates
🛡️ Discretion, dignity, and drive required.
Follow The Monarchs of Malibu
The Monarchs of Malibu isn't just a book about luxury real estate—it's a behind-the-scenes look at what it truly means to be a Billionaire Curator. Through real-life stories and high-stakes scenarios, you'll step inside the world of managing multi-million dollar estates and ultra-high-net-worth clients. From last-minute jet-set requests to saving the day with five-star service, this book delivers powerful lessons on service, strategy, and success—proving that in luxury real estate, it's never just about the deal. It's about delivering a lifestyle.
Order BookBILLIONAIRE CURATORS
EstateSuite Program
Offerings
Beyond the Deal: The Concierge & Estate Management Advantage
BEFORE. DURING. AFTER.
Invest in the future of your real estate business with Monarch Legacy Group's luxury concierge and estate management business license.
For more details about securing your city, review the Billionaire Curators Presentation Deck:
BC Presentation Deck
You deserve to see your investment multiply effortlessly—that’s exactly what happens when you step into The Estate Society™.
Imagine . . .
Imagine this—just 5 carefully selected clients, and you’re on track for $1.25M+ a year. What would that mean for your financial freedom, lifestyle, and legacy?
BEFORE: Prior to your client's home search, your Concierge team coordinates your clients every need - airport transportation, dinner reservations etc.
DURING: Then, having a team that is able to not only handle the transaction, they assist with inspections and vendor coordination during contract. Your Concierge team will assess the cost of ownership (maintaining the home after sale), meet with architect and/or interior designers and insure the home is delivered as expected at closing.
AFTER: Your Estate Management Team steps in to enhance, protect and maintain your property each and every month.
As a Billionaire Curator, you’ll craft unforgettable luxury experiences that not only captivate your clients but also build unshakable loyalty and create lasting revenue streams.

BEFORE
Module 1: Introduction to Luxury Concierge & Estate Management
Overview: Understanding the importance and impact of concierge and estate management services in luxury real estate.
Key Topics:
- History and evolution of concierge services
- Benefits for clients and real estate businesses
- Case studies of successful integrations
Module 2: Establishing Your Concierge & Estate Management Branch
Overview: Step-by-step guide to setting up these services within your existing business.
Key Topics:
- Identifying the right services for your market
- Structuring your new branch
- Legal and compliance considerations

DURING
Module 3: Hiring and Training Your Team
Overview: Building a team of professionals to deliver top-tier concierge and estate management services.
Key Topics:
- Defining roles and responsibilities
- Recruitment strategies for finding the right talent
- Comprehensive training program and materials
Module 4: Marketing Your New Services
Overview: Strategies to effectively market your concierge and estate management services to attract and retain high net worth clients.
Key Topics:
- Branding and positioning your services
- Crafting compelling marketing messages
- Utilizing digital and traditional marketing channels

AFTER
Module 5: Delivering Exceptional Service
Overview: Ensuring the highest standards of service delivery to exceed client expectations.
Key Topics:
- Service protocols and best practices
- Personalizing services for individual clients
- Building long-term relationships through exceptional service
Module 6: Monetizing Concierge & Estate Management Services
Overview: Creating an additional revenue stream through your new services.
Key Topics:
- Pricing strategies and models
- Value-added services and upselling techniques
- Financial management and profitability analysis
BARBARA
CORCORAN.
Real Estate Mogul, Business Consultant and ABC’s Emmy Winning TV Show, “Shark Tank” Investor
I met Laura through an event she did with one of my Shark Tank investments, you may have heard of them, Cousin's Maine Lobster. I was so impressed by how she coordinated the event, I reached out to see if she would help with finding a vacation rental during one of my visits to LA for filming Shark Tank episodes.
Not only did she find us an amazing place on Malibu Road to stay, she coordinated a dinner for my Shark Tank costars, which included booking a private chef and hand-crafted gift bags for everyone who attended. Plus, she made sure Kate had her own special gift for the evening. I could go on about how she coordinated last minute stop into the studio to pick up a pair of black Jimmy Choo's, but needless to say, Laura Doughty is not only one of my favorite brokers, she has my stamp of approval in all things real estate.
"I had the distinct pleasure of meeting Laura and her parents when she came to list my Villa Altura in Cannes. Working with Laura, she's an absolute professional who consistently over delivers!"
Bernard Arnault
CEO, LVMH
"Laura and the Monarch team are experts at providing luxury real estate services. They take great care and are masters at all things real estate."
Richard Ziman
Real Estate Investor, Philanthropist
GET STARTED!
Put yourself in the driver's seat of your business. Secure your territory today!
Choose Your Path to Legacy
Whether you're just getting started or ready to build a million-dollar placement empire, there’s a path for you. All tiers include:
- Hardcover Billionaire's Guide to Real Estate
- Printable maintenance training manual
- Proprietary systems & scripts
- Done-for-you branding & website
- Monarch estate placement network access
- Real estate referral alignment
- Lifetime access to The Estate Society™ training and community
- Quarterly Online Magazine Template customized to you
- All Operations and Training Customized to your business
- Assistance with hiring and training
- On-Going Support: includes social media curation, marketing, and access to our concierge team
Your Future as a Luxury Estate Manager Starts Here
Multiple entry points. One legacy career.
Ready to Claim Your Territory?
We limit the number of estate managers per region to ensure exclusivity.
If you're seeing this, your opportunity may still be available.
LAURA DOUGHTY
CEO I Broker I Coach I Best Selling Author
BILLIONAIRE CURATORS Business Blueprint is curated for YOU by Best Selling Author, Coach and Luxury Real Estate Broker, Laura Doughty - She has sold over $1 Billion, Coached over 4,000 agents and $6 Billion in sales.
With over 20 years of experience working with high net worth individuals, owning multiple 7-figure businesses and successfully coaching thousands of individuals, Laura provides customized coaching and programs for entrepreneurs.
We can’t wait to connect and grow with you!

Why Estate Management is an $100B Untapped Opportunity
Are my results guaranteed?
When are the strategy sessions with Laura?
My broker says I can't do property management as an agent, how can I use this?
Is there a payment plan?
How much of my time will this require?



